Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...
WASHINGTON (TND) — Alissa Heinerscheid, the vice president of marketing for Bud Light, has reportedly taken a leave of absence following a fierce outpouring of backlash her beer brand recently ...
The Anheuser-Busch executive responsible for the company’s decision to partner with transgender influencer Dylan Mulvaney has been seen for the first time in months. Alissa Heinerscheid was ...
Bud Light's senior marketing executive, Alissa Heinerscheid, has taken a leave of absence after the beer brand faced backlash over their collaboration with transgender influencer Dylan Mulvaney, ...
Bud Light marketing VP Alissa Heinerscheid, who said the brand was “fratty” and “out of touch” and devised the much-criticized Dylan Mulvaney partnership, is taking a leave of absence. “If we do not ...
The American heartland is demanding accountability from Bud Light regarding its ill-thought-out advertising campaign, and one country star is taking a lead role in giving voice to the outrage. In case ...
Bud Light's parent company will not explicitly say whether the two marketing executives behind a partnership with transgender influencer Dylan Mulvaney, which sparked a months-long boycott of Bud ...
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