When it switched on its Ads API, Instagram opened up its advertising platform by enabling advertisers to manage campaigns directly without having to call a sales rep and drop the $50,000 minimum spend ...

Meta’s Instagram wants to make it easier for marketers to buy ads that tap into viral moments on its short-form Reels videos. Instagram announced that it is expanding Reels trending ads (RTA) ...

As Meta moves to prioritize Reels across its flagship social platforms, data from market intelligence firm Sensor Tower shows that the majority of ads are now appearing on the vertical short-form ...

Meta will soon show ads and other content to users based on their interactions with the company's digital assistant and other products powered by artificial intelligence. The company said its AI ...

Facebook, Instagram, YouTube, and TikTok "capture over 90 percent of social media advertising revenues," an Omdia analyst ...

Instagram is ramping up efforts to drive interest in its Creator Marketplace with a brand new, 26-page how-to document for marketers — aimed at making the whole process quick and painless. All they ...

Advertisements shown via Reels rose 35% in 2025 on Meta's Instagram (META) and made up more than half of all the ads shown on the platform, according to data from Sensor Tower. Watching Reels made up ...

Instagram ads impersonating financial institutions like Bank of Montreal (BMO) and EQ Bank (Equitable Bank) are being used to target Canadian consumers with phishing scams and investment fraud. Some ...

Users in the United Kingdom will soon be able to purchase an ad-free version of Instagram and Facebook. Subscriptions will start at £2.99/month on the web or £3.99/month on iOS and Android. The exact ...