Magnus Scheving is the Atlas of children’s television. The creator and star of Nick Jr. ‘s “LazyTown” is a one-man fat-burning, veggie-pushing machine. Scheving plays Sportacus, resident superhero to ...

MAGNUS Scheving, the creator of Nick Jr.’s new hit series, “LazyTown,” doesn’t take his success lying down. In fact, the two-time European aerobics champ, a native of Iceland, has energy to spare – ...

As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...

Many a media exec might dream about being a superhero, but few can claim to be one. Lazytown CEO Magnus Scheving, however, is an exception. By Empty, The Associated Press Many a media exec might dream ...

TELEVISION is by nature a kingdom of the known; it plays upon our desire to return to a familiar place, for familiar fun, week after week, or even day after day, same time, same channel. Yet there is ...

GARDABAER, Iceland (Reuters) - On a quiet Sunday in the "Lazy Town" warehouse, the man many of the world's children know as Sportacus was working up some optimism for Iceland. "The Icelandic people ...

LazyTown Magnus Scheving, better known as Sportacus, slyly teaches kids that veggies are good and fit is cool HIP HERO If your kids are suddenly getting active and eating their veggies, you may have a ...

Years from now, we’ll know that the hottest song to come out of Iceland wasn’t by the super-hip Sigur Ros, or Quarashi, Gus Gus, or even from the red-carpet queen Bjork. With fond nostalgia, today’s ...

There’s something that Magnus Scheving wants kids to do after they watch his new show, “LazyTown,” on Nick Jr. He wants them to get up and go. And keep going. “Kids are the same wherever you go,” ...

There is now an entire generation brought up on Sporticus’ adventures in LazyTown, with no sign of the trend for Scandinavian lycra, acrobatics, or hair-rasing scrapes abating. As a tour it has been ...