The first rulings shed light on how new LHF ad rules will be judged, with key lessons for brands that have been taking a wait ...

Esure is ramping up brand and marketing investment, unveiling its first TV ad in almost two decades featuring a new brand ...

The luxury giant behind brands including Louis Vuitton and Christian Dior plans to further invest in marketing, retail ...

Meta’s digital ad revenue is set to exceed Google’s for the first time, with automation and AI tools driving increased ...

Pandora’s marketing boss is tapping into creators, collaborations and the store experience to take the brand to the “next ...

Influencer marketing is a measurable, scalable and credible alternative to traditional media. But are creators inherent brand ...

Over two in five (41%) companies say ineffective communication between sales and marketing is their biggest obstacle to alignment, according to research from B2B prospecting agency Sopro. Firms are 67 ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist ...

When talking about something as complex as quantum computing, marketing has a critical role to play. It acts as a bridge between the scientists developing products and those intended to use them, ...

Cosnova ran 15 different pilots to find out what works for the marketing function when it comes to AI – and what does not – ...

Maximising return for investors should not be a business’s sole purpose. Marketers can help build a more complete picture of ...

AI is quickly moving from experimentation to execution. The 10th edition of the State of Marketing Report shows marketers are starting to move beyond fragmented generative tools and towards agentic ...