Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

The company wants to keep customers engaged through technology, but it betrays a brutal truth about what loyalty really means ...

Rewards programs can be a bit of a double-edged sword. On the one hand, when executed well, they can go a long way in ...

For many years, I had a bank account at Wells Fargo simply because my parents banked there. But as I got older, I switched up ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

The updated program includes more frequent perks like monthly free food drops and flexible redemption options.

As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.

If you’ve ever earned a free latte for buying ten of them earlier, it’s a direct result of the phenomenon created by a ...

Manitoba Liquor Marts are grounding Air Miles, the customer loyalty program they have been using for nearly 30 years, and ...

Other "Rewards on Repeat" benefits include free Chips and Guac for new members, the option to select your birthday reward and ...