It’s well known that direct-to-consumer (DTC) food recall communication needs improvement. Currently, there’s no legal ...

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study ...

Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

Monthly free food drops are among the benefits of the new rewards program.

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.

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Devaluations, blackout dates and higher spending thresholds are leaving travelers questioning loyalty programs.

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

Programs that once felt like partnerships can now feel like predatory relationships designed to extract maximum value while ...