Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...
Analyst and video games industry expert Joost van Dreunen lays out his ideas for Xbox Game Pass growth, saying that indirect ...
The first rulings shed light on how new LHF ad rules will be judged, with key lessons for brands that have been taking a wait ...
European TV has never been an easy market for buying or selling advertising. That is why RTL Group is focusing on a total ...
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How to create UGC and cinematic ads with AI
🎬 Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, multi-shot ads and UGC-style content using only a single product image—no ...
Voters will need to adopt a “buyer beware” mentality. You’re reading Superintelligent, a newsletter about AI. Click here to ...
New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand ...
As consumers grow increasingly fatigued by repetitive advertising, businesses must adopt more advanced and evolving ...
Megyn Kelly slammed “Euphoria” Season 3 promotions that tease Sydney Sweeney dressed up as a sexy baby.
Spotify has launched two new advertising formats, Sponsored Playlists and Carousel Ads, alongside Split Testing and Automated ...
CTV never fit cleanly into campaign models built for RTB-based trading. Whether agentic AI can simplify CTV for publishers ...
Fifth Third reports that small businesses marketing strategies for Gen Z should focus on authenticity, sustainability, and ...
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