Bollywood superstar Shah Rukh Khan grabbed attention on social media after sharing a special birthday message for Allu Arjun, ...

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Sprite has introduced a new global brand platform, ‘It’s That Fresh’, which is being rolled out across 180 markets. The update includes a refreshed visual identity aimed at improving in-store ...

While Coca-Cola is iconic in its own right, the beverage company loves to introduce new and unique flavors of beloved sodas that align with the seasons. And there are several exciting sips for spring, ...

Sprite has launched “It’s That Fresh,” a platform that unites the brand’s expression globally through a refreshed visual identity, global partnerships and more, per details shared with Marketing Dive.

If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the ...

With spring on the horizon, Sprite is introducing a zesty new flavor with hints of mango. Sprite Chill Mango Citrus is the newest limited-edition Sprite Chill, offering "innovative cooling sensation ...

Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as the league's Official Global Soft Drink Partner and exclusive soft drink ...

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events. Official release The National Basketball Association (NBA) and The Coca-Cola Company ...

The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after the lemon-lime soda brand last held that title, according to news shared ...